I don’t really know what I am going to write but that’s the fucking point. It doesn’t really matter.


As with most things in life.



If we wait until we have a clear visualization of what we want to do, want to create, or who we want to be, then we don’t ever do the hard work of figuring it out.
We settle for what we know. We stick to the safe and we become the person that we think others want us to become.

Doodling has become ridiculously popular over the last couple of years. People are filling whole walls with intricate fascinating doodles. These doodles take unexpected twists and turns, there are pictures within pictures, hidden images, and secret meanings. But the coolest part is that usually the doodler doesn’t start with much of a plan. They just need a tiny seed of inspiration. This can come in the form of swirl or a squiggle that allows them to start building. Start branching out, start creating.

Peeling back the layers of the doodle craze it is illuminating.


People without, what would be considered, amazing talent create some fucking stunning pieces of work. How do they do it? Simple, they just spend hour after hour adding simple detail. It doesn’t even really matter if the doodle makes sense, it’s just cool. People get lost in the intricacy and are endlessly intrigued by what it means. . . the inspiration. . . and so on.

Start with a simple idea add more simple ideas to it and pretty soon you are hit with inspiration. You are hit with an idea that would not have spontaneously emerged if you had not been actively involved in the creative pursuit of stitching together simplicity.

What also tends to happen with doodle enthusiast is that after one creation they up the ante. In the process of creating their last drawing they had more ideas than they could fit on one page. They made some notes, they saw a new technique they want to try, or they simply just want to go bigger. Whatever the case their next drawing is better. Yet it is still made up of painfully simple doodles.

Edison didn’t know what his 10,000th light bulb would look like. Musk didn’t have a clue how to land a rocket on a floating platform when he started Space X, he wasn’t even a rocket scientist. Starting with a clear vision is a myth.

Just get started and show up.


If you are applying this idea to business this means simply pick a product, pick a niche, or pick an industry. Anyone can sell anything. When trying to find a business to start many think they can’t come up with a good idea when what they are really suffering from is the paradox of choice. You can sell anything!!! Anything you can think of, someone is making a living selling it. You could too.

After you choose, do the work. Show up. Every business is different but once you start selling something the necessity quickly emerges. There is no magic there is just taking care of shit.